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 Opinion  Solution

This product is designed to help communities, educators, government, and companies do better follow-through when attempting to influence public opinion.

Users collect names of people within their company or organization. They also identify members of the community who influence public opinion. People within the organization (called "Ambassadors") identify which "Influentials" they are acquainted with. Ambassadors are then assigned to Meet with the Influentials and fill them in on the details of the current Issues. Users can generate reports on how Opinions were influenced and what the community's stand is before deciding on what action to take. The report will also identify which Ambassadors haven't yet met with their Influentials so the organization can encourage follow-through.

 

Figure 1: Summary of Meeting Reports Results

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